A Step Forward: Our Commitment to People, Planet, and Craft
A Journey Shaped by Choices
From the beginning, BY TONIN has been guided by a commitment to people, communities, and the environment. Who we work with, how we make each piece, and the thought behind every step all leave an impact.
For us, responsibility is about the care behind everything we do, with progress unfolding through small, intentional steps.
BY TONIN is endorsed by Fair & Good, a New Zealand platform that champions ethical consumption and supports responsible choices that benefit the people behind the products. It is a small step, but one that matters as we move forward.
OUR COMMITMENTS
Honouring People
We work exclusively with a single, trusted manufacturing partner with no subcontracting. Every maker’s skill, wellbeing, and dignity are prioritised through fair pay, social benefits, paid leave, and flexible arrangements for parents. Policies strictly prohibit child labour, forced labour, harassment, and discrimination, with clear channels for workers to raise concerns. By supporting their growth through mentorship and skill development, we aim to foster meaningful connections between maker and wearer.
Ethical Craftsmanship
Each piece is made in partnership with manufacturers who share our commitment to fair labour and social responsibility. Every step is guided by transparency and accountability. ISO 9001 and Responsible Jewellery Council certifications ensure high standards of quality and ethical practice, while ISO 14001 certification reflects a clear focus on environmental management.
Small Batches
We produce in small batches to avoid excess, minimise waste, and maintain close attention to detail. This allows us to focus on quality and create jewellery that is deliberate and considered.
Seasonless Designs
Our jewellery is designed to be worn every day, in any season. Simple details and understated forms ensure each piece sits naturally with whatever you are wearing.
Extending Lifecycles
We encourage replating of gold-plated and vermeil pieces, and offer warranties to keep our jewellery in use for longer. By doing so, we aim to reduce unnecessary waste and keep your pieces in your everyday rotation.
Responsible Materials
Where possible, we use recycled metals and responsibly sourced materials. All pieces are nickel-free and comply with global safety standards, including REACH and California Proposition 65.
Thoughtful Packaging
Our packaging is designed to minimise impact, using FSC-certified papers, recyclable mailers, reusable velvet pouches, and eco-friendly inks. Every choice reflects an ongoing commitment to reducing our environmental footprint.
Environmental Impact
We work with partners who are ISO 14001 certified, managing resources carefully and reducing waste. We acknowledge the environmental challenges in the regions where our makers live, and work responsibly to minimise harm while supporting these communities.
Care & Longevity
We share guidance on caring for demi-fine jewellery to help you extend the life of every piece and encourage a more conscious wardrobe.
Considered Consumption
We advocate for slowing down and valuing quality over quantity, fostering a community that reflects on the impact of what they wear.
Continuous Improvement
Responsible sourcing, fair labour, and environmental care are ongoing commitments. We are focused on learning, evolving, and improving our practices, making each choice with care and intent.
A Work in Progress
Being recognised by Fair & Good is a reminder that progress happens gradually, and we are glad to be part of a community of New Zealand brands taking intentional steps toward change. It reinforces our focus on learning, evolving, and improving our practices.
Our journey is ongoing, and we remain committed to moving forward with respect for people, communities, and the environment. We look forward to sharing these small, mindful steps with you along the way.
