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Your everyday, elevated.

Essential Diamonds

A delicate gold necklace, with a small clear diamond pendant draped over a green leaf on a plain white background.

Your everyday, elevated.

Essential Diamonds

DESIGNED IN NEW ZEALAND,
CURATED FOR THE EVERYDAY.

Close-up of a person wearing a delicate  necklace with small pearls and topaz.

Elevated jewellery that reimagines the essential.
 A considered curation of modern icons, refined to a higher standard.

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ESSENTIAL DIAMONDS

Solid gold and lab-grown diamonds, shaped by the timeless philosophy of BY TONIN. Created for everyday moments and your most meaningful milestones.

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A gold jewellery set in New Zealand  featuring a delicate chain necklace, matching bracelet, and hoop earrings, each adorned with a lab diamond displayed on a clean white background.

THE ART OF GIVING

For milestones, meaningful moments, and everything worth celebrating. Discover timeless pieces made to give meaning to every occasion.

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OUR BEST SELLERS

A close-up shot of two wedding bands, one yellow gold with a round brilliant-cut diamond and the other with a rectangular baguette-cut diamond, resting inside a dark amber glass bowl. Custom jewellery designed in New Zealand by BY TONIN.

BESPOKE & CUSTOM DESIGN

From personalising a signature style to creating something entirely your own, our Bespoke service brings your vision to life, with every detail thoughtfully considered.

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CONSIDERED PEOPLE

Celebrating thoughtful living, meaningful connections, and stories of people who inspire us.

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A hand holding a partially eaten peach fruit, wearing a ring with baguette mother of pearl over clear, sunlit water with rocks visible beneath the surface.

CLUB TONIN

Join our loyalty programme and enjoy exclusive rewards, special offers, and benefits every time you shop with us.

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