Everyday Diamond Jewellery

Cut

Cut refers to the precision, alignment, and polish of a diamond’s facets. It dictates how light enters the stone and reflects back to the eye, rather than referring to the raw shape of the stone itself.

What are the most prized cut grades?
The most prized diamonds are those graded Excellent. This grade represents the highest level of cutting precision, where the facet angles and symmetry align perfectly to reflect light with absolute efficiency, preventing any dullness or leakage.

Does cut matter more than carat size?
A diamond’s appearance on the skin relies on the balance of all 4 Cs, with cut playing the most critical role. For a round cut diamond, we select precise, well-proportioned cuts that maximize the surface diameter and light return. This ensures that even smaller, more delicate weights appear clean, distinct, and bright.

Colour

Colour measures the natural tint present within a white diamond. The industry standard scale established by the GIA runs alphabetically from D, representing completely colourless, down to Z, which indicates a noticeable light yellow or brown tint.

What are the most valuable colour grades?
The most valuable diamonds are graded D, E and F. These are colourless stones with no trace of tint, which lets them reflect light as cleanly as possible.

What is the impact?
Small shifts in colour tone change how bright a diamond looks once it is set. Colourless stones are the rarest, but the difference between colourless and near-colourless grades (G-H) is very hard to see with the naked eye when worn, which makes them a practical choice for everyday jewellery.

Our Essential Diamonds are F-G colour for a clean, bright appearance. Our Solitaire Diamonds are D colour, the highest grade on the scale.

Clarity

Clarity evaluates the internal characteristics (inclusions) and surface markings (blemishes) created during the diamond's growth process. The scale ranges from Flawless (FL) down to Included (I3).

What are the most valuable clarity grades?
The most valuable grades are Flawless (FL) and Internally Flawless (IF). A Flawless stone has no inclusions or blemishes under 10x magnification, while an Internally Flawless stone has no inclusions and, at most, very minor surface blemishes.

Just below these sit the VVS grades (Very, Very Slightly Included). Their internal characteristics are microscopic, so a VVS stone looks clean to the naked eye. That makes it a practical choice for high-quality everyday wear.

What is the impact?
Clarity affects how clean a diamond looks. Our Essential Diamonds are graded VVS and our Solitaire Diamonds are graded VVS1, so any internal characteristics are microscopic and cannot be seen without magnification. The diamond stays clear and free of visible imperfections in daily wear.

Carat

Carat (abbreviated as 'ct') measures a diamond's physical weight rather than its visual diameter. One carat is equal to exactly 200 milligrams. While carat weight influences value, two diamonds of the exact same weight can look completely different depending on their proportions.

Does carat size matter?
Carat weight tells you how much a stone weighs, but the cut determines how it appears on the skin. A precise, well-proportioned cut maximises surface diameter and light return, so even a smaller stone looks clean, bright and distinct. Our Essential Diamonds are 0.2 ct and our Solitaire Diamonds are 0.5 ct, each cut to show its best brightness when worn.