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BY TONIN blends minimalist design with responsible craftsmanship, crafting jewellery that reflects care, sentiment, and mindful living.

OUR STORY

A concussion in 2022 became a turning point for Mia, giving her space to pause, reflect, and reconnect with her art practise. It was during this period that she began studying art part-time, which planted the seed for transforming her artistic vision into wearable expressions for others to enjoy.

Two and a half years later, BY TONIN was born—a proud New Zealand jewellery brand that reflects the journey of husband-and-wife team Carlo and Mia Tonin, their love of thoughtful design, honouring how jewellery has marked their most meaningful moments.

A professional portrait of Carlo and Mia Tonin, the founders of BY TONIN. Carlo, a smiling man with short blonde hair, sits in a chair wearing a dark blue button-down shirt with patterned cuffs. Mia, a smiling woman with long dark hair, stands behind him with her arms resting on his shoulders. She is wearing a white linen button-down shirt and denim jeans. The background is a simple, light gray wall.

The Heart of Design

Mia, a natural artist, breathes life into every BY TONIN design, bringing the same care, thoughtfulness, and sensitivity that defines her creative practise.

Every design balances form and purpose. Sketches develop gradually, textures and shapes are carefully refined, and every curve is shaped with an artist’s sensitivity. This mindful journey transforms ideas into jewellery interlaced with care, emotion and memory.

Our designs move through life’s moments. Minimalist and timeless, each design speaks of refinement and intention, offering space for personal stories to be carried and shared. The simplicity of form allows each piece to become a cherished keepsake for memory, ritual, and identity.

EXPLORE THE COLLECTIONS

Portrait of Mia Tonin, co-founder of BY TONIN, smiling warmly with natural light highlighting her face, wearing simple jewellery.

Created for Life’s Beautiful Reminders

We put our hearts into creating jewellery that grows more beautiful over time, shaped by the memories it gathers along the way. Whether you’re treating yourself or choosing a gift for someone special, each BY TONIN piece is ready to be what you need it to be: a daily comfort, a symbol of achievement, or a beautiful reminder of someone you love.

BY TONIN is made with care, understanding, and the belief that the most precious things in life are the memories we create and the connections we cherish. We warmly invite you to discover our collection, designed to be worn, loved, and shared.

FIND SOMETHING TO LOVE

Master the art of sophisticated layering with BY TONIN's exquisite gold necklaces, featuring luminous round and rectangular mother of pearl pendants, elegantly draped on a rich wooden surface.

OUR VALUES

Choose less, but better

We focus on mindful choices that value quality, meaning, and care over excess. This encourages us to slow down, appreciate what we have, and focus on what truly matters, always with kindness and respect for people and the world around us.

Live with intention

We do our best to be present, making each moment and decision purposeful. With care for ourselves, others, and the environment, we nurture the relationships and moments that bring meaning and balance to our lives.

Love and connection

We cherish the people and moments that bring love and meaning into our lives. Through gratitude and presence, we make space for the relationships and values that shape us. The richness of life is not found in things, but in the connections that ground us and guide us on our journey.

Thoughtful Design, Ethical Practices

About BY TONIN

BY TONIN creates jewellery that blends minimalist design with responsible craftsmanship, reflecting care, sentiment, and mindful living. Each piece is thoughtfully designed to complement everyday life while honouring the people and processes involved in its making.

Founded by Carlo and Mia Tonin, the brand is shaped by a love of simplicity, intention, and emotional connection. From ethical sourcing and small-batch production to meticulous attention to detail, every piece is crafted to embody quality, purpose, and elegance.

Our collections embrace versatile, enduring designs that are delicate yet considered, made to be worn with intention and appreciated for the care behind them.

The full collection is exclusively online.