
About Us
We believe jewellery is an extension of the experiences, memories, and connections we carry. Each piece is refined and considered—a keepsake crafted with care, quality, and sustainability, made to accompany you through your most sentimental moments.
OUR STORY
Design Philosophy
Simple, classic, and minimal. Our pieces feature clean lines and timeless silhouettes that effortlessly complement any wardrobe— from everyday wear to your most special occasions.
EXPLORE OUR COLLECTIONS
Conscious and Responsible
Sustainability is considered at every step—from small-batch production to eco-friendly packaging—minimising waste and reducing environmental impact.
READ MOREDiscover Elegant, Simple Demi-Fine Jewellery Designed in New Zealand
Explore BY TONIN’s curated collection of sustainable demi-fine jewellery, thoughtfully designed in New Zealand. Our range features exquisite gold-plated and gold vermeil rings, earrings, and necklaces—perfect for elevating everyday outfits or complementing special occasions with timeless, elegant, minimalist style. Each piece is meticulously crafted using genuine 18k gold plating over recycled sterling silver, ensuring lasting durability and refined elegance. Designed for conscious shoppers, BY TONIN jewellery combines responsible sourcing, ethical craftsmanship, and modern simplicity, making it an ideal choice for those who value sustainability without sacrificing style. Shop our online store to discover versatile demi-fine jewellery that reflects our commitment to exceptional quality, slow fashion, sustainability and meaningful design.