BY TONIN

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Thoughtful details, graceful forms

BEL E VIV

DISCOVER THE COLLECTION

Conscious & Responsible

We work with a Responsible Jewellery Council–certified partner, creating each piece with care, ethics, and sustainability.

Beautifully packaged

Your jewellery arrives in eco-friendly packaging with a luxurious velvet pouch, for an unboxing as thoughtful as the piece.

Small batches, big impact

Through small-batch production, we focus on quality over quantity, and prioritise mindful consumption and sustainable choices.

Seamless Delivery

Enjoy a seamless shopping experience with complimentary standard shipping on all New Zealand orders 
Meet Carlo and Mia Tonin, the passionate founders of BY TONIN, pictured in a warm, inviting portrait that embodies the brand's vision of exquisite jewellery.

About Us

We see jewellery as a reflection of the moments, memories, and connections that shape us. Each piece is thoughtfully crafted with care, quality, and sustainability, designed to accompany you through life’s most meaningful moments.

OUR STORY
Experience the captivating allure of BY TONIN's Heritage slim gold dome ring, exquisitely displayed on a warm, polished palm surface, a symbol of understated luxury.

Design Philosophy

Simple, classic, and minimal. Designed with clean lines and timeless silhouettes, our pieces suit any occasion, everyday or extraordinary.

EXPLORE OUR COLLECTIONS
Embrace the rugged beauty of New Zealand's coast, with powerful waves breaking over dark rocks and the silhouette of Rangitoto Island under a dramatic sky, setting the scene for BY TONIN's essence.

Conscious and Responsible

From small-batch production to eco-conscious packaging, we consider each step to minimise environmental impact and and support mindful practices.

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Discover Elegant, Simple Demi-Fine Jewellery Designed in New Zealand

Explore BY TONIN’s curated collection of sustainable demi-fine jewellery, thoughtfully designed in New Zealand. Our range features exquisite gold-plated and gold vermeil rings, earrings, and necklaces—perfect for elevating everyday outfits or complementing special occasions with timeless, elegant, minimalist style. Each piece is meticulously crafted using genuine 18k gold plating over recycled sterling silver, ensuring lasting durability and refined elegance. Designed for conscious shoppers, BY TONIN jewellery combines responsible sourcing, ethical craftsmanship, and modern simplicity, making it an ideal choice for those who value sustainability without sacrificing style. Shop our online store to discover versatile demi-fine jewellery that reflects our commitment to exceptional quality, slow fashion, sustainability and meaningful design.